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It’s embarrassing to admit this, but deleting TikTok was hard. It was something I’ve been thinking of doing for literal years, and one month ago, I finally pulled the plug. I cannot even describe the feeling I had as soon as I pressed “Delete.”

The best I can say is: FREEDOM.

TikTok is a legit addiction, and it needs to be talked about more

We all know people can have addictions to alcohol, drugs, sex, and more – but the addiction to certain phone apps is not talked about enough. It is real, and it can trap you. And that’s exactly why you feel trapped: “How can I be addicted to an app? It’s just an APP!” We feel silly admitting that we are actually addicted.

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Awareness of what TikTok was doing to my mind

I had several reasons to not delete TikTok. Every time I got close to deleting it, I would run through the variety of reasons that I supposedly benefited from it.

  • I learn so much!
  • It’s so funny!
  • I’ve gotten to know [creator] and I don’t want to miss out on their videos!
  • One day, I will start posting videos myself!
  • Once I start posting, I will finally get amazing opportunities like all the other creators I see!

Here’s how they trick you. It’s all by design.

  1. You constantly get fed videos on how creating on TikTok can change your life. So you always feel this pull to post videos and grow your following. They make it sound so easy! And for some, it is. But for most, it requires a tremendous amount of work.
  2. Notice how they subtly shifted from “Influencers” to “Creators.”

Everyone wants to be an Influencer (/Creator) – but have you noticed that influencers are actually the most influenced?

The best way to grow on TikTok, is to abide by the mysterious algorithm, and use all the formulas to keep people’s attention. If you want to just post what you want? Forget about it…

A Woman Recording Herself with a Smartphone

My experience going viral (hint, it was traumatizing)

It’s funny how everyone dreams of going viral: creating hundreds of videos in the hopes of your video “blowing up.” I was a sucker and subconsciously wanted to experience this, too.

And one day, I did go viral. And…it was brutal! People are MEAN. They are ruthless and they find joy in tearing people down. Sure, I have some of the world’s thinnest skin, but TikTok brings out the worst in people.

This is not normal. This is not healthy.

TikTok has normalized hate. We brush it off, though, “Oh they’re just trolls. They have nothing better to do. They’re just words.”

No. This is not okay. We’ve become so divided and it’s as if people are not allowed to have their own views and opinions anymore.

Why it’s especially bad for your subconscious mind

Our subconscious mind does not discern between what is ‘real’ or not. Everything is real to our subconscious mind. I’ve been a Dream Therapist and Interpreter for years, and I’ve dived so deep into the studies of our subconscious mind. For example, when we tell ourselves, “I’m broke,” our subconscious mind takes that as fact and finds (and creates) more evidence to back this ‘fact’ up. Even if we’re not technically broke.

This is why we need to be careful what we listen to and watch. Our minds are extremely susceptible to what we consume. Most of the time, we’re not even aware of what our mind is processing. Those nasty lyrics in the song we’re playing in the background? Our subconscious mind is fully picking up every word and processing it – as fact. That’s why we sometimes get into a bad mood without even knowing why.

So when we watch hundreds, or even thousands, of videos that are all about drama, gossip, and controversy, our minds get so overwhelmed. Sure, we get a plethora of entertaining and educational content – but TikTok will throw in that one random True Crime video about a child being murdered to essentially ‘infiltrate’ our minds.

A Woman in White Knitted Sweater Using a Cellphone

Are the TikTok conspiracies true?

There are so many conspiracies about TikTok, especially since the US decided to ban it. ‘China is spying on us!’ ‘The government is controlling us!’ Now, I’m relatively open to conspiracies – but the truth is, none of us truly know what is going on behind the scenes.

What is true is that consuming this much content is not good for our minds. That is FACT. So if you’ve ever found yourself scrolling and scrolling…and scrolling…you’re not alone. But there is light at the end of the TikTok!

Deleting TikTok was ultimate freedom

I journal a lot and a couple of weeks ago, I was writing with my intuition. I was releasing a lot of my stresses and trying to get to the root of why I was feeling stressed. I kept hearing a whisper:

“TikTok. TikTok.”

My intuition told me I need to delete it. I wrote it down in my journal that I would. This wasn’t just a thought anymore. I needed to take action.

So I grabbed my phone and deleted it completely from my homescreen. Instantly, a wave of joy washed over me. I felt so free! It’s insane how amazing it felt – I never thought deleting an app would make me feel so free.

It also shed light on how addicted I truly was. It was like any time I had 1 spare minute, I was scrolling. I scrolled as I fell asleep, and I scrolled as soon as I woke up. WTF? You don’t realize what was going on until it’s gone.

Silhouette Photo of Woman Against during Golden Hour

What has happened since deleting TikTok

TikTok is named after “tick tock” for a reason. It sucks up your time. After I deleted it, I gained SO MUCH TIME BACK.

What have I done with this extra time in the past month?

  1. I’ve read 2 books.
  2. I got back into Pinterest, which is way more inspiring and uplifting for me.
  3. I started falling asleep at a normal hour.
  4. I’ve been sleeping all the way through the night.
  5. Since having better sleep, my dreams have become much more vivid.
  6. I started getting really in-tune with my business and my creations. I’ve been on a wild creative streak and also completely organized the backend of my website.
  7. I created a free download all about finding the right marketing platform for mindful business owners (pictured below).
  8. I’ve slowed down on Instagram as well. I realized it also was not a healthy space for me due to the vanity metrics and lack of authenticity.
  9. I’ve built more legos! 😉

With all of this extra time, as well as an overall boosted mood, I realized deleting TikTok was one of the greatest decisions I’ve made this year.

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Should you delete TikTok (or other social media app)?

If you’ve been thinking about deleting any social media app, then the answer is YES.

Deep down, you know. And I’ll tell you right now, it will be the best thing you can do for your Self.

These social media apps are businesses. They want eyeballs, they want clicks, they want your time and attention. So they will do whatever it takes to keep your attention, even if it means you’re suffering. They don’t care. They get their money.

And this type of business model creates a cancerous influencer cycle. People want to become ‘famous,’ so they will lie or create controversy just to keep your eyeballs on them. Sure, there are plenty of genuine ‘creators’ out there, and deserve to grow on any platform they’re on. But TikTok is not intending to foster the good ones.

And remember, these are just my opinions. Maybe I’m wrong… But even after working for a TV station for 8 years, I understand behind-the-scenes of marketing and how to get views and clicks.

You are struggling for a reason, and that’s not a bad thing

If you’re struggling with TikTok, Instagram, LinkedIn, etc., it’s not because you’re a bad marketer or you’re not worthy of an audience. In fact, it’s the opposite. You’re struggling because you are REAL. You are sensitive and you want to be authentic and genuine. If you’re struggling, it’s probably because these apps don’t align with the real you.

For all of these years, I kept telling myself that I have a small business and I NEED to have a presence on Instagram and TikTok. Every month, I would have a call with my business mentor and say, “I need to finally post consistently!” But then the time would come and I wouldn’t post. I just didn’t want to. It felt so forced and fake.

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Wake-up call

After I deleted TikTok, I became hyper-aware of my scrolling – and how I felt while scrolling. I felt like I woke up from a haze. As I scrolled, I saw person after person after person doing the same things. Using the catchy hooks. The most annoying thing ever: “Read Caption.” Scrolling in Reels made me want to throw my phone at the wall. I was exhausted by the selling and the ridiculous marketing tactics.

“WHERE ARE THE REAL PEOPLE?” I kept wondering.

But then I looked at my own profile and I was fake, along with the rest of them! My bio was the same layout as all the others.

“You gotta share what problem you solve and how. You need to have your title below that. Include your niche and who you’re talking to. Don’t forget your catchy CTA!”

“FUCK!”

I fell into that trap. I was doing the exact thing that rubbed me the wrong way.

I started asking, “Who decided all of our bios need to look this way?” Oh yeah, the algorithm. That’s who. Why are we allowing ourselves to be controlled by an algorithm?! Sure there are keywords we need to use, but there’s an intuitive way we can do this, and not sell our souls to the Instagram Gods.

Authentic marketing and real connection

Ok, real people, so what do we do? How do we run our online businesses and still attract clients, without posting salesy content all the time on social media?

I’ll tell you now, it is possible. In fact, every client I’ve received over the past 2 years has been from finding me on Google (using SEO intuitively) and referrals. No one has found me because of social media.

We need to remember that business energy is real. Manifesting dream clients is real. I remember when I created my website, I was being told to not use my magical phrases, not to talk about Harry Potter, or use fun Tarot card graphics on my homepage. All of these things supposedly “weren’t professional enough.”

But they are me. I created my site based on what felt good to me – even to this day, it perfectly represents who I am and how I help people. I love Harry Potter – and I want people who love Harry Potter to see this and think, “I want to connect with Andrea.”

We must never forget our authenticity. We must be genuine in every corner of the world – online or not.

deleting TikTok for my mental health

The Best Marketing Platform For Mindful Business Owners

When you are truly your authentic Self, you will attract the right people. I promise.

The truth of the matter is, we do need to be online. It’s 2024. This is how almost all businesses work now. So how can you choose the right platform for you? There is definitely a marketing platform that is aligned with your personality, your business goals, and your sensitivities.

One of the creations I made since deleting TikTok is this free download: The Best Marketing Platform for Mindful Entrepreneurs. It’s a helpful guide that shows you every main platform, who they’re good for, who they’re not good for, the skills needed, the time commitment, and the ‘troll-factor.’ I also created a quiz that you can take, and the answers will help you discover which platform is best for your needs! You can download this guide and quiz for free here. 🙂

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Build it (authentically), and they will come

When you are truly your authentic Self, you will attract the right people. I promise. And always remember that you are not alone. Authenticity > Algorithms

Welcome, I’m Andrea;

Mentor, Dream Therapist, & Biz Alchemist with a mission to help women connect with their dream lives (day & night). If you’re looking to deepen your understanding of your true Self, infuse your life and business with magic, and open a portal to your dream life, you’re in the right place. Start here.